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Here is why Bill Cosby's meme experiment went horribly awry last night
LAST NIGHT, VETERAN comedian Bill Cosby invited his 3.93 million followers on Twitter to visit his website and make a Bill Cosby meme.
Megan Specia / Twitter Megan Specia / Twitter / Twitter
What ensued was a social media fail of epic proportions. Here’s why.
What’s the story?
AP / Press Association Images AP / Press Association Images / Press Association Images
Back in 2006, Bill Cosby settled out of court with Andrea Constand, who claimed The Cosby Show star drugged and sexually assaulted her in 2004.
Constand’s lawyers successfully rounded up 13 other women who were willing to testify to either being drugged or abused by Cosby, but none got to give testimony as the case was settled before the case reached that stage.
The allegations date back as far as the 1970s and while several of the women have chosen to remain anonymous, a number have given public interviews. One of the accusers, Barbara Bowman, recounted her alleged assault to People Magazine in 2006.
Despite the settlement and the number of women that came forward, however, the allegations did little to harm Bill Cosby’s career.
As Gawker notes, he was honoured with the Mark Twain Prize in 2009 and the Marian Anderson Prize in 2010. He is also currently working on a sitcom set to air in autumn 2015.
So, why have these allegations surfaced again?
Charles Sykes Charles Sykes
In October, comedian Hannibal Buress (Broad City, Saturday Night Live) was performing a set in Philadelphia during which he brought up the allegations.
The clip was filmed and circulated around the internet with many prominent websites picking the clip up.
Buress was widely praised for his remarks, which helped bring the accusations back to the fore and led to articles in the likes of Buzzfeed, E! Online and Salon.
The New York Times even asked, “Has Hannibal Buress Changed The Way We Look At Bill Cosby?”
So what happened with the memes?
It totally backfired.
Instead of making memes referencing his trademark sweaters, Twitter users hijacked the hashtag #CosbyMeme to make memes that alluded to the rape allegations.
The meme generator was soon dismantled and the tweet was deleted, but many of the memes are still visible on Twitter.
Has Bill Cosby addressed any of this?
Doesn’t seem like it.
In an interview posted today on Philly.com, a journalist named Jenice Armstrong states that she brought up the Buress incident with Cosby who immediately shut it down.
He declined to comment any further, but something tells us this won’t be the last we hear about all this.
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